Litho Supplies is reaping the benefits of sales training on its bottom line.

“It has increased profitability significantly,” said northern regional sales director Eddie Williams.

“It’s a long term investment, like capital investment, that helps us to retain and recruit the best staff.  I don’t think it’s arrogant to say it’s helped to make us the Manchester United of graphic arts supply.”

By the end of June the entire sales, management and sales support team will have been trained as part of an 18-month £50,000 investment with Profit Improvement Programmes - a Leeds firm headed up by ex-Horsell and DS Smith boss David Barnfield.

Training began with strategic planning, followed by training against measured objectives, which Williams believes added to its success at Northprint.