Strategic Account Management

Programme benefit

Based on experience, detailed research and best practice, Strategic Account Management focuses on maximising the relationships, growth, value and profitability of strategic accounts, driven by Strategic Account Plans.

We explore ideas, skills and best practice in the development of strategic accounts, identifying multiple options for account development and profitable growth. This course gets down to the real detail in terms of improving margins, minimising costs through the supply chain, reducing customer risk and developing sustainable business relationships.

We will also develop the personal skills required for account managers to deliver exceptional results in Strategic Accounts and look closely at buyer behaviour, motivation and measurement as key factors in becoming a Strategic Partner. 

Who should attend:

Account managers, Sales Directors, Commercial Directors plus anyone else involved in the development of strategic accounts.

Programme Outcomes:

  • Identifies and develops growth options for strategic accounts.
  • Builds real understanding and relationships at all levels.
  • Plans that will drive improved strategic account profitability.
  • A more holistic approach to growing strategic account business.
  • Continuous improvement in the management of strategic accounts.

All PiP Associates Programmes are tailored to each client's objectives and requirements. If you would like further information on how our Strategic Account Management could help your business, please use our Contact Us page.